Galaxy

Win Your Dream

Project Summary

Following two successful years of Galaxy TotalWork* campaigns, we gave consumers the opportunity to participate in yet another competition with luxurious prizes… This time they got to choose their own ‘dream prize’ out of a selection of 5 prizes. The activity was supported by Print, TV and Outdoor media, innovative POS display stands, a website which presented consumers with all competition details and prizes, as well a national sampling initiative with young men in branded suits who once again offered consumers a special Galaxy moment. A unique gala dinner took place with aerial dancers, flown in from London especially for the event, performing a ‘dreamy’ show while hanging 8 metres above ground!

*TotalWork is a term created by BBDO to describe a fully integrated campaign

CLIENT: Galaxy
DATE: Nov 5, 2008