Pedigree Whiskas

PetFest 2013

Project Summary

Following the success of the PetFest event in 2012, the event was repeated in 2013 to a much larger scale, with even more people gathering to participate and attend the various activities taking place on the day, in fact there was a record-breaking attendance of over 8,000 visitors.

Due to the success of the event, more that 250 pets were given for adoption, with Mars covering their adoption expenses once again through the annual "World Animal Day" initiative. 

CLIENT: Pedigree Whiskas
DATE: Oct 13, 2013