Areti completed a BA in Marketing & Advertising with Honours at the University of the Arts, London. With 10 years experience in the industry, Areti began her career at AMV BBDO London as a trainee Strategic Planner, working with clients such as Sainsbury Supermarkets, Mars Inc, The Department for Transport and Bayer. In 2005, she became an Account Manager for KYP Plc, a London-based Marketing Communications company specializing in direct marketing, with a portfolio of British and multinational clients, including The Royal Navy, British Gas, London Dungeons, Audi, Argos Financial Services, Department for Work & Pensions and British Airports Authority. In August 2006, Areti joined TheWorx, where she is now responsible for the agency’s management. Her interests lie in advertising and fashion.