Johnnie Walker

Have you met Johnnie Ginger?

Project Summary

In December 2014, Johnnie Walker Cyprus along with TheWorx, organised an online campaign to introduce a gorgeous, generous and ginger, new regular in town.The online competition, was created by TheWorx and launched with a teaser video, aiming to introduceJohnnie Ginger, the new signature cocktail by Johnnie Walker Red Label. After viewing the video, the audience was invited to guess the identity of Johnnie Ginger, by entering their response on a dedicated online app, published on Johnnie Walker’s Facebook page. The competition ran from mid December to early January, reaching its peak during the release of the revelation video, announcing the “identity” of Johnnie Ginger. From all participants who guessed the identity of Johnnie Ginger, six winners won an exclusive Johnnie Walker Red Box, containing all of the necessary ingredients and equipment required to create the signature cocktail, in a specially designed packaging for the occasion!

CLIENT: Johnnie Walker
DATE: Dec 16, 2014