CYTA

Cytanet Wagon

Project Summary

Cytanet Wagon: Yet-another-successful-promotional-activity for Cyta! Another special project for a special client! An activity created by TheWorx aiming to support the integrated campaign for Cyta launched by Telia & Pavla BBDO targeted at students, to welcome the new student year. Using the Cytanet wagon, an element used in the overall campaign, We created an activity that engaged with students throughout Cyprus by visiting various locations popular amongst our target audience for four weeks. With its loud music, and fun-loving promoters, the wagon made various stops inviting the audience to take a ‘selfie’ with the branded wagon and upload it on the dedicated website, to win various prizes. Simple, funny ad above all, on-trend the promotional activity was a great success in terms of engaging with our audience.

CLIENT: CYTA
DATE: Oct 23, 2014