We are TheWorx!


TheWorx is a subsidiary agency of Telia & Pavla BBDO specializing in Direct and Digital Marketing, PR and other forms of non-traditional communications. Our aim is to enhance and strengthen the effectiveness of your communications by bringing the brand experience directly to the consumer in a more meaningful and engaging way.

With a unique pool of resources, a young, savvy team of professionals and specialized network tools and disciplines, we can provide better insights, that will lead to more effective creative work, that will ultimately increase sales and provide consumers with a more meaningful and more lasting brand experience.

Our mission is to bring brands closer to the consumer by providing innovative, targeted and tailor-made solutions, making your communication more impactful and effective, whilst adding measurable value to your brands.



What we do


TheWorx began operations in 2005 as a specialized agency dedicated to direct and promotional marketing. The first of its kind in the market, TheWorx immediately gained a strong client-base of both local and multinational companies who sought professional solutions in non-traditional marketing. Aside from being unique in the market, our direct link with Telia & Pavla BBDO also provided us with an additional edge as we introduced truly integrated, 360° campaigns for the first time in the market. We quickly developed a reputation for bringing brands to life in a way that had not been done before in Cyprus; certainly not through traditional advertising methods or from the fragmented or dispersed efforts of separate, “silo agencies”.

During our short history, the evolution of the digital world has been nothing short of colossal. We quickly realised that digital marketing and social media were becoming an integral part of a brand's communication and so, we immersed ourselves in providing creative expertise and strategically intelligent digital solutions. Our team is young, active and more hands-on in the digital world and can provide you with much more than a simple online presence—we know what works and why! Our social media management services combine great creative ideas with data analytics—the killer combination across all trending platforms. Ultimately, this allows us to categorically enhance a brand’s identity by bringing it to life and in context to the consumer’s own unique lifestyle. 

With our combined knowledge in all areas of non-traditional communications, we continue to grow and evolve with our clients’ brands, ensuring our work provides the highest level of engagement between the brand/audience relationship.